It takes a lot to build an empire.
Take it from those who've done it.
Six of the best-known women in business sat down on Wednesday for a leadership roundtable at Martha
Stewart’s second annual American Made event in New York City. The event serves
as a venue for successful entrepreneurs of all stripes to network and showcase
their goods.
In their discussion, cosmetics
bigwig Bobbi Brown, fitness entrepreneur Tracy Anderson and several other
all-star business leaders including media mogul Martha Stewart herself, shared
some of the keys to their success.
Here are five tips that anyone –
male or female – should know as an entrepreneur.
1. Be open to change.
Whether entering a new field or
facing unexpected challenges on the job, entrepreneurship requires keeping an
open mind. Martha Stewart started her career on Wall Street, while Tracy
Anderson was inspired by her work as a dancer. When Fern Mallis, creator of New
York Fashion Week, realized back in 1991 when she was working as the Executive
Director of the Council of Fashion Designers of America that there was
potential for a major fashion event in New York, it led her to a big career
shakeup. She recalls thinking to herself, "I think my job description just
changed.” From these changes, however, the panelists were able to achieve their
greatest successes.
2. Realize friends and friends of
friends can help your business.
When Mallis was setting up the first
New York Fashion Week, she found support in friends and acquaintances that
helped the idea take hold. Bobbi Brown, founder of Bobbi Brown Cosmetics, did
the same. “All I did was invite some friends, some models, some editors – and I
guess that’s called marketing,” says Brown about the launch of her first
lipstick. The panel itself was proof that friends and friends of friends can be
brought together in unexpected ways: Martha Stewart had catered another
panelist’s event decades earlier, while eBay vice president Richelle Parham
uses fitness entrepreneur Tracy Anderson’s workout tapes and every panelist had
some experience with Bobbi Brown makeup.
Tidak ada komentar:
Posting Komentar